Total Aquatics

Logo design for local swim school, Total Aquatics.

“The approach to the logo design for Total Aquatics was based initially on the thought of water, its movement inrelation to the swimmer and how that was to be interpreted as a logo. I had gone through several versions of sketches for the design and as it ended up, the very first spontaneous sketch I made after the initial client briefing happend to be the perfect version for Total Aquatics.

The fast capture of the swimmer’s movement was what I had in mind and captured it in just 2 pencil strokes. Later on, in Illustrator the pencil strokes beautifully translated to brush strokes. Providing that last impression that solidified the logo.”